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I Am Gen Z

Social media and big tech are the two most significant social experiments in history, and the youngest generations are their guinea pigs. When Steve Jobs presented the first iPhone in 2007, it was received with enthusiasm and high expectations for the future that we now live in. Generation Z was born at the same time as Apple’s invention and has grown up in a continually accelerating digital reality. We meet them on their home turf, namely on YouTube, TikTok and Instagram, in a thorough and ...